Monday, March 5, 2018

Protinex: It's all about Hydrolysed Proteins

When hydrolysed proteins were first introduced to the consumers in the year 2000, it was just understood that they digested faster than the available protein powders. But over the years, their impact has been studied and documented well.

So, what are hydrolysed proteins?

Hydrolysed proteins are proteins that have been partially digested or ‘hydrolysed.’ The proteins are broken down into single amino acids and small amino-acid peptide strands making way for a speedy delivery from gut to muscles when compared to intact proteins.

How important is protein for health?

Protein is an important component of the human body. Hair and nails are made of proteins. Our body requires protein to build and repair tissues. Enzymes, hormones, and other body chemicals are created using proteins. They are also an important building block of blood, muscles, skin, cartilage, and bones.
Common sources of proteins are both plant-based and animal based. Common vegetarian sources of proteins are milk, pulses, dals, beans, and soy. For non-vegetarians, eggs, fish, beef, mutton, and chicken will supply all the protein you need. When these protein-rich food items are included in your daily meal, the protein demands of the body are met.
Calculate the protein content in your daily meals using the Protein calculator from Protinex.

What is Protinex?

Protinex is a protein supplement from Danone, which is a leading global food company built on four business lines: Essential Dairy and Plant-Based Products, Early Life Nutrition, Waters and Medical Nutrition. It was introduced in the Indian market 60 years ago. As of now, it is the No.1 doctor prescribed protein supplement powder in India.
It contains adequate amounts of nutrients and hence makes your diet perfectly balanced. It has a high protein content of 34g per 100g. It comes in various flavours like elaichi, chocolate, vanilla and original. There is also a special variant for Diabetics and one for pregnant women by the name Mama Protinex.  It doesn’t contain trans-fats. A glass of Protinex brings in vigour and energy making you achieve your goals easily. A word of caution: It contains Soy Protein Isolate, and is hence not recommended for people allergic to peanut or soya.

Protein Calculator from Protinex:

Protinex unveiled the ‘Protein Calculator’ with nutritionist Kavita Devgan on 27 February 2018 at Lucknow.
Protinex, with its mission ‘to educate Indians about the relevance of protein daily’, launched a Protein Calculator at an event in Lucknow. It was unveiled by Kavita Devgan, nutritionist, weight management consultant and health writer. The calculator provides an easy way to calculate one’s daily protein intake thus helping to improve one’s diet to fulfil the daily protein needs.

According to a recent IMRB survey, 73% of urban Indian population consumes foods deficient in protein, with Lucknow being the highest in deficiency at 90%, Mumbai at 70% and Delhi at 60% while Kolkata reported the least protein deficiency at 43%.

Kavita Devgan at the event
 At the event, Kavita Devgan spoke about the importance of proper protein intake in one’s daily diet.
“Protein is a highly misunderstood nutrient and consumers are unaware that pulses, fish or chicken alone do not meet the daily protein requirement. A healthy adult requires about 1 g of protein per Kg body weight. Sometimes it is difficult to meet this requirement through our daily diet unless we are conscious of the food that we consume or support it with protein supplements,” said Kavita Devgan.

Mr. Himanshu Bakshi, Director- Marketing, Danone India said, “93% of Indians are unaware of their ideal protein requirement and believe that they are getting enough protein in their diet. Hence, we developed a simple Protein Calculator to help Indians assess their protein intake. This tool allows the consumer to calculate their protein intake and take remedial actions in their diet or through protein supplements that offer the right quality and quantity of protein in a convenient format”.

How to include Protinex in your diet:

Protinex is a powder and hence is consumed by mixing it with milk. It is a complete protein source which means it includes all the essential amino acids. Being hydrolysed protein, it acts quickly and hence ensures the protein needs of the body are met.

Have you tried Protinex yet?

 Disclaimer: All the information provided in the post are for general health awareness. Please consult your doctor before adopting any new dietary changes.



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